Welcome to Dunell's


Welcome to Dunell's, an 'award-winning' independent, family-owned business located in Jersey in the Channel Islands. The business has been trading for over 120 years but we have just celebrated our 50th birthday as a wine and spirit merchant. We have 3 shops based in Beaumont, St. Helier and Gorey as well as our full e-commerce website offering free island-wide delivery. We pride ourselves on our extensive range of over 1,700 wines (plus a further 400 trade only wines) from all over the world, our wide range of spirits, liqueurs, beers, lagers, ciders, waters and soft drinks as well as an extensive range of glassware and wine accessories, and our ability to offer our customers first-class personal, friendly advice combined with excellent customer service. 

In 2019 we won the International Wine Challenge Regional Merchant of the Year for the South and South East of England for the fourth year in a row and were absolutely delighted to win, for the first time, the overall National IWC Small Independent Merchant of the Year 2019. 

The IWC Awards Dinner took place at The Grosvenor House Hotel in Park Lane, London on 9th July. Neil Pinel, Managing Director said “Described as the “Oscars of the Wine Trade”, Jane and myself were extremely excited to be nominated for both a regional award as well as the main national award. The wine trade is hugely competitive so to receive two nominations is a massive achievement in itself, but we were delighted to be awarded Regional Wine Merchant of the Year for South & South East England for the fourth year in a row.  We were certainly not expecting to then go on and win the highly prestigious award of Small Independent of the Year.  The competition is always tough against multiple award-winning merchants from around the UK so to say we were gobsmacked when they announced Dunell's as the winner is a massive understatement. As we were walking up to collect the award they announced... It’s been an incredibly exciting year for Dunell’s. A very impressive shop makeover and continued investment in the business. They have a great range of wines which is brilliantly merchandised. They offer a truly exciting place for consumers to buy wine.”

Neil...“I would like to honour our wonderful team for all their continued hard work and dedication, the majority of whom have worked with us for many years. 2018 was arguably the most stressful year at the Beaumont shop coping with constant noise, dirt and dust whilst keeping the shop fully operational but it has all been worth it and we couldn't be prouder of all that we have achieved.”


The Shops...

Dunell's Beaumont

In May 2019, we will celebrate our 50th anniversary as a wine business (previous to that it was a grocer’s and a baker’s store dating back to 1899) so having opened our boutique stores in St. Helier and Gorey 8 and 4 years ago respectively, we turned our attention back to our main store in Beaumont in 2018, with the aim of bringing the building right up to date, improving the shop frontage, creating two new tasting rooms for events as well designing and building a brand-new office space for our team. Originally, it was hoped the renovations would take 3-4 months but it soon became evident that a lot more work needed to be done to achieve the desired look. The renovations were completed at the end of November 2018, 11 months after starting.

Neil said “We’ve basically had to rebuild the shop from the inside out with brand new wiring throughout, new lighting, air-handling system, new steels and underpinning work, new air-conditioning, the list goes on. It was extremely stressful as we had to keep the shop open throughout. The continual noise, dirt and dust was the most difficult part. We are so proud of the products we sell but everyday a new layer of dust formed which was so frustrating for us all, not to mention the noise when serving customers. We even had a digger in for a couple of weeks to help remove 300 tonnes of rubble to create the main tasting room which can now seat 40 people. We are incredibly proud with the finished result and we couldn’t be happier. We are now very much enjoying the new spaces and our customers are loving the new shopping experience we have created. It’s everything we have dreamed of.”

Dunell's  St. Helier

In addition to our main store in Beaumont, we have an shop in town!


On Tuesday 27th September 2011 and for the first time in our history, we officially opened a shop in town. Located at 37 Hill Street, St Helier (opposite Snow Hill bus stop), our town shop offers almost 800 different wines from around the world and 200 different spirits from our main portfolio. We also have a large selection of glassware and accessories. It's a perfect one-stop gift emporium! We have also installed another state-of-the-art 16 bottle wine tasting machine (in addition to our machine in Beaumont) to allow customers to try before they buy.

The aim of the new shop is to bring a fantastic selection of wines and spirits from our main portfolio into the centre of town, together with our traditional, independent family values of quality service. 

We continue to receive very positive comments and have already hosted many private and corporate wine tastings which is obviously be one of the main attractions of a town location. Please do feel free to contact events@dunells.com to talk about any future events you may wish to arrange with us.

Dunell's Gorey

In addition to our Beaumont and town shops, we are delighted to announce that our new shop in Gorey opened in December 2015!


We opened the doors on Saturday 5th December and had the most incredible day. We were non-stop with customers right from the start and it was so lovely to see so many. Thank you for your support and kind words. We've worked extremely hard to create this new shop and to hear such lovely comments has been fantastic. There is an unrivalled selection of 600 different wines from our portfolio of over 1500, craft beers, ciders, spirits and liqueurs as well as a beautiful range of decanters, glassware and gift hampers. We also have a fridge full of chilled Champagnes and wines for your convenience as well as one of our tasting machines where you can try 16 different wines before you buy.

Where are our shops?

Click here for address details and opening hours.

Our Team

We are a young, passionate team who enjoy drinking great wine and eating good food, we constantly strive to find the best wines currently available so we can offer our customers superb quality and value for money.  Click here to see profiles.


All prices listed on the site are inclusive of 5% Goods and Services Tax.

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