A New Era for Dunell’s: Same Heart, New Energy

11th July 2025

For decades, Dunell’s has been the Channel Islands’ trusted place to find that perfect bottle, whether it’s a midweek favourite, a celebration cork-popper, or a thoughtful gift that says you’re special without you having to.

Now, we’re stepping into a new era. Keeping the heart of Dunell’s exactly where it’s always been but adding fresh energy to how you experience us.

More Than a New Look

Yes, we’ve got a bold new brand, a refreshed in-store feel and a revamped website, but this is about so much more than appearances. It’s about making sure every bit of Dunell’s feels as warm, personal and enjoyable as the people behind the counter.

Neil Pinel, Managing Director: “We’re not here to make wine feel exclusive or intimidating. We’re here to help everyone find something they love and have a good time doing it.”

A Toast to Our Community

We kicked off this new chapter with our sell-out Summer Sips event, a perfect taste of what’s to come: more moments that bring people together, open doors and turn good bottles into great stories.

And we’re just getting started!

From premium tastings and our very own wine festival to alfresco events and creative collaborations with our fave local businesses, we’re on a mission to help every generation explore the world of wine (and spirits, craft beers and all the tasty bits in between) in ways that feel fun, easy and anything but stuffy.

Jane Pinel says: “Dunell’s has always moved with the times. We’ve got heritage, but we’re never stuck in our ways. We’re here to keep exploring, surprising and sharing what we love with our island community.”

Same Warm Welcome

Of course, our shops are still the heart of Dunell’s, the place for friendly advice, trusted recommendations and that quick chat at the till that makes popping in feel like catching up with an old friend. But now, your experience online matches the same care and personal touch, so whether you pop in, click ‘add to basket’, or join us at an event, you’ll feel right at home.

Here’s to What’s Next

This new era is about staying true to what really matters: good bottles, good people and good times for everyone. So come in, have a browse, ask questions, try something new and let’s see where this next adventure takes us.

Cheers to the next chapter,

The Dunell’s Team

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