Beyond the Hype: Welcome to the 2025 Bordeaux En Primeur Campaign
>> DOWNLOAD THE LATEST LIST (Updated 06.05.26)
With the very first releases of the 2025 Bordeaux En Primeur campaign hitting the market, the familiar whispers are already circulating, positioning this as yet another "Vintage of the Century."
It is a familiar refrain. Nearly one in three vintages in the 21st century has carried this label; from the highs of 2000, 2005, and 2010, to the "perfect" 2019 and the "miracle" of 2022. Watching this pattern of relentless hyperbole brings to mind Syndrome’s famous line from The Incredibles: “When everyone’s super… no one will be.”
So, let’s look past the marketing and focus on the reality in the glass.
I am delighted to report that while we may roll our eyes at the "Vintage of the Century" moniker, 2025 has genuinely pulled the legendary X-factor out of the bag. Historically, Bordeaux vintages ending in the fabled "five" carry a certain magic, and this year is no exception.
Born from a growing season of warm, dry conditions punctuated by scarce but perfectly timed rain, the 2025 vintage is defined by low yields and intense concentration. The result is a rare and exciting combination of richness and freshness. These are focused, refined wines boasting expressive fruit, moderate alcohol, and crystal-clear terroir definition.
Furthermore, this is an undeniably high-quality vintage that defies simple categorisation. It is not strictly a "Right Bank" or "Left Bank" year, nor is it just a Cabernet or Merlot vintage. Fine wines have been produced in all major regions, offering superb drinking at all levels, from the top Cru Classés to the lesser-known, value-driven petit-châteaux. Every style has flourished this year, yielding classic reds, concentrated dry whites, and sumptuously sweet whites.
Given current global political and economic uncertainties, the châteaux recognise the need to price their wines sensibly. I am confident this campaign will offer incredible value for money. In fact, 2025 is shaping up to be one of the finest vintages of the past ten years, arriving with some of the most compelling prices we have seen in recent memory.
The first releases are out, and we are ready. The game is officially on.
>> DOWNLOAD THE LATEST LIST (Updated 06.05.26)
Terms and Conditions
Ordering: Wines will NOT be available for purchase on our website this year. Instead, please place your order directly with me by email to neil@dunells.com
Offers - Subject to availability
Delivery - Whites 2026/27, Reds 2028/29
Prices - Include Freight, Duty & GST
Payment - Goods will be invoiced on receipt of order. Payment as per our normal T&Cs.
Disclaimer - Prices of wine and spirits can go up or down. We are not liable for any losses incurred should any wine decrease in value from the date of purchase.
E&OE - Errors & Omissions Excepted