It's the Moments that Make Christmas!
10th November 2026
We are incredibly proud to finally share our brand new video advert for Christmas 2026.
Titled “It’s the moments that make Christmas”, this year our goal was to capture the true magic of the festive season, along with a little bit of dramatic action! The advert centres on a heart-stopping moment when a beautiful bottle of wine (one we proudly have on special festive promotion) is accidentally knocked off the table. Just in time, Neil dives through the air to catch it. With a cheeky wink, he then places it safely back on the till, leaving both the customer and our team member in awe of his efforts.
Interwoven with this daring rescue is another important story. We wanted to show exactly what it takes to get that precious bottle to you. The video highlights the incredible journey of creation, following the wine from the vineyard, through our busy warehouse operations, and onwards to our shelves at Dunell’s. It beautifully captures all the care that happens before a bottle is finally purchased and taken home to enjoy or to gift at Christmas.
Creating a campaign like this is a massive undertaking and we certainly could not have done it alone. We want to extend a huge thank you to the brilliant teams at Snap and Neua Studio. Their expert guidance and relentless behind-the-scenes hard work brought this entire project to life.
We also want to say a massive thank you to our own wonderful Dunell’s team members and to Katie from Snap who bravely stepped in front of the camera to participate. Your enthusiasm was infectious and you all did a fantastic job representing us.
Of course, a very special mention simply has to go to our stuntman Neil! He truly took one for the team this year, completing multiple physical dives across the floor just to ensure we captured the absolute perfect catch on film. We think you will agree that his dedication completely paid off!
We hope you enjoy watching the video as much as we enjoyed making it. Pour yourself a glass of your favourite festive tipple, watch the advert, and let us know what you think.
Cheers to a wonderful festive season,
🎄The Dunell’s Team🎄